The Milan Fair has always been my favorite of Fairs – being in the design world it inspires me; not only Twiice suppliers but all suppliers come up with inspirations that make you amazed at the brains these creators possess – completely new, imaginative and out of the box. But this is not the only reason I attend, I go to see the supplier’s products, to feel them to sit in them and to make decisions on what I think will sell! As great as it is to attend these fairs – it’s not all fun and games as some of you are probably know all too well.
I thought that perhaps due to the economic climate it would be smaller and thus less impressive. I was slightly wrong; smaller yes, I would say 30-40% less attendees, but less impressive certainly not. It was still a magnificent experience! Most of the whacky and therefore somewhat awe inspiring products were seen outside of the actual Milan Fairgrounds as I think is normally the case but generally, it was still the Fairest Fair! For me, the one that stood out the most was Kartell – their new lights are classic and innovative, their chairs – such as the papyrus - such intoxicating pieces. It may sound whimsical, but the shape and the colour of this chair are warm and inviting and above all – comfortable!
And then there is Moroso – a supplier who has embraced African design! It’s fabulous to see them focus on a continent, our continent, that has such talent and embrace it and put it on the forefront of this world renowned fair! You will, no doubt, read and hear more about this from us here at Twiice.
All in all – a great event, I think next year the economic climate may effect it but I also think that in adversity comes appearing out of it a creative outlet and so design should not and hopefully shall not succumb to these times.