South Africa - A Creative Map!

district-9-marketing-poster.jpgPerhaps it is the taunt the summer is coming albeit with rainy days - but it is there, you can feel it - summer! And so with summer on its way, I am feeling rather happy and content and feel that South Africa is moving and making its way on the map for all things creative. The world is taking note - and it is about time too!In film, the reviews for District 9 are incredible, and although the producer is Lord of the Rings master Peter Jackson the movie is otherwise 100% South African and has received huge acclaim. In fashion, following the Cape Town fashion week held a few weeks ago, it seems we have finally moved away from the safari look - at last - and are embracing the diversity of this country and that South Africa has no one defined look that we need to enforce - finally we are seeing design of mindsIn industrial design, simply seeing what second year students from CPUT came up with for our Twiice International lighting competition was enlightening - excuse the pun - and made me immensely proud. The winning light was Lurky Larry, designed by David Steele and Larry seemed at such ease in our Twiice showroom, fitting in and not looking at all out of place amidst products designed by Philippe Starck, the Bourollecs or Patricia Urquiola.And so, design and creativity in South Africa is moulding itself into original thinkers, we are moving away from what we feel we must do; and people are  designing what they want to design - design is also becoming a very ethical point of view, in copying and sustainability as well as biomimicry, and we are developing and shaping up into a country that should be proud and shine its creative light!

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